How We Appraise Accounts
The value of a Google Ads account is determined by multiple factors. We use a transparent methodology to ensure a fair price for every seller.
Key Appraisal Criteria
Account Age
The older the account, the higher its trust score with Google's algorithms. Profiles active for over a year are valued the most.
Total Ad Spend
The total amount of money spent is a direct indicator of the account's reliability. Higher spending leads to a significantly higher valuation.
Geography and Currency
Accounts from Tier-1 countries (USA, Canada, Western Europe) and with USD/EUR currency are generally valued higher due to their versatility.
Additional Factors
Campaign History
The presence of long-running, approved campaigns in "white-hat" niches (e.g., e-commerce, info products) is a major plus. It demonstrates a positive relationship with the platform. Accounts with a diverse campaign history are more valuable than those used for a single purpose.
Account Status
We only buy accounts in good standing. Any history of suspensions for severe violations (e.g., circumventing systems) significantly reduces the value, even if the account is currently active. A clean record is essential.
Payment Methods Used
Accounts where reliable payment methods (e.g., corporate credit cards) have been used and successfully billed have a higher trust score. A history of payment issues or declined cards can negatively impact the valuation.
The final price is a combination of all these factors. To get a precise and free appraisal for your account, contact our manager on Telegram.
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